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Bullseye Framework · Runs live with Medi

Find the channel that actually brings in customers.

Bring your beachhead customer and your team. Medi works through all 19 traction channels with you, pushes past the usual suspects and turns the best three into small tests with owners, budgets and a pass line, in under an hour.

Still choosing a customer? Start with the Beachhead Matrix.

Live roomBullseye framework · Example: Logistics SaaS StartupOpens in one click
  1. 01The room opensCanvas, video and Medi in one tab. No sign-up and no card.
  2. 02Bring your teamShare the link and guests join with just their name. Free with one teammate.
  3. 03Medi runs the sessionSection by section, out loud, then writes up the decisions and next steps.

How Bullseye works

Explore wide. Test three. Focus on one.

The Bullseye Framework, from Traction by Gabriel Weinberg and Justin Mares, finds the channel that brings in customers. You look at all 19 traction channels, test a shortlist of about three and put your effort behind the one real results support.

Outer ring · Explore

Give all 19 channels a fair hearing

Most teams only look at the channels they already know. Medi takes you through every one and pushes for a specific move for your customer, not just a channel name.

Targeting blogsPublic relationsUnconventional PRSearch engine marketingSocial and display adsOffline adsSearch engine optimizationContent marketingEmail marketingViral marketingEngineering as marketingBusiness developmentSalesAffiliate programsExisting platformsTrade showsOffline eventsSpeaking engagementsCommunity building

Middle ring · Test

Pick three and test them small

Shortlist the three that can reach your buyer fastest and cheapest. Each gets a test with an owner, dates, a spend cap and a pass line agreed before anything goes out.

Inner ring · Focus

Earn the center with results

The center stays empty until real numbers pick a winner. Come back with your results and Medi helps you choose the one channel to put your effort behind.

Before Bullseye

Start with one customer

Bullseye works best once you've picked a beachhead customer. Finish a Beachhead Matrix session and your summary hands that customer straight to a new Bullseye canvas.

Meet Medi, your co-facilitator

You can't run the room and be in it. Medi runs it for you.

Someone has to guide the conversation, structure the discussion and keep the session on track. Medi does that, out loud, so you stay in the conversation instead of managing it.

  1. 01

    Holds the structure

    Medi moves the session through each step, so no one has to referee and the discussion doesn't wander.

    “Let's park that and come back to it.”

  2. 02

    Brings in every voice

    Medi guides participation and draws in the quiet people, so the loudest person doesn't decide by default.

    “Lena, what are we missing?”

  3. 03

    Challenges assumptions

    Before anyone votes, Medi asks what would have to be true and flags the risks and blind spots.

    “Do we know that, or are we hoping?”

  4. 04

    Writes it down live

    Ideas, decisions, risks and next steps are captured on the canvas while you talk. Nobody takes minutes.

    “Who owns this, and by when?”

Video, shared canvas and facilitator in one linkGuests join without an accountNo prep, no facilitator to hire

What you walk out with

Every session ends in a decision record.

Not a photo of a whiteboard. The decision, the owners and the dates, written down before anyone leaves the room.

  • The questionThe one thing the room came to answer.
  • The decisionWhat you chose, and why it beat the other options.
  • OwnersWho is accountable, who agreed, and when you review it.
  • Next stepsEvery action leaves with a name and a date.
  • Risks & dissentWhat could go wrong, who disagreed, and what was parked.
Decision recordNo. 014

Thu 15 Oct 2026 · 09:00–09:52 · Business model canvas

The question

How do we make the e-bike fleet profitable in year one?

We decided

Switch from per-minute rides to a subscription with field battery swaps.

Why: commuters ride daily and churn less, and swaps cut the biggest cost line. Strongest option on the wall, 3 of 3 votes.

AccountableLWLena W.
Review onFri 23 Oct
Agreed byRMPSLW
Next steps
RMModel 3-year battery lifecycle depreciationFri 16 Oct
PSDraft the municipal transit-data proposalTue 20 Oct
LWShare this record with the exec teamToday
Risks
Battery replacement OpEx, the biggest line in cost structure. Raised by Medi, 09:31Charging-hub grid capacity in the pilot zones.
DissentPatrik: per-minute pricing still wins for tourists. Revisit after the 3-zone pilot.
ParkedSelling anonymized travel data to cities. Its own session.
Speaking time47 notes · 3 voices · facilitated by Medi
Ryan 34%Patrik 29%Lena 37%

Questions

Before your first session

Can I try Medi for free?

Yes. Explore a live session on your computer without signing up or entering a card. Create a free account to save your work and get 3 full AI sessions for you and one teammate. AI sessions with 3 or more participants require a Team Session pass or Pro.

Do my team members need an account to join a session?

No, guests can join directly via a secure link with no registration required. They can participate fully in the canvas by providing a name.

What is an AI facilitator?

Our AI facilitator acts as an objective guide during live strategy sessions. It leads the conversation verbally, organizes notes on the canvas, identifies themes, and helps your team reach a decision without taking over.

How is Methodiq Teams Facilitator different from Facilitator in Microsoft Teams?

Microsoft's Facilitator agent takes notes, tracks the agenda and answers questions in Teams meetings, and it needs a Microsoft 365 Copilot license. Methodiq Teams Facilitator runs the session itself: Medi guides the discussion out loud, works through a framework with your team on a shared canvas, and ends with a decision record. No Microsoft 365 license needed.

Can I use Methodiq with Microsoft Teams, Zoom or Google Meet?

Yes. Methodiq has video built in, but you can keep your call in Microsoft Teams, Zoom or Google Meet and run the session in Methodiq in a browser tab alongside it. There's nothing to install.

Can I export the results of our session?

Yes. When a session ends, Medi writes up the decisions, owners and next steps. You can copy the executive summary and download the canvas as a PNG, and paid sessions export your action items as a CSV ready for Linear, Jira or Asana.

Which frameworks are currently supported?

Four are live now: the Beachhead Matrix to find your ideal customer, the Bullseye Framework to find the channel that reaches them, Business Model Mapping and SWOT Positioning. Tell us what you want to see next.

Skip the channel guesswork.Start the session.

Medi runs your Bullseye session with your team: all 19 channels, the hard questions and the test plan. Free to try, with no sign-up.

Start your Bullseye

Keep learning

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